Category Archives: media relations
Elements of ‘media mindshare’: Clearly defined community …
Once there is a concise message, when you’re comfortable that you know what it is that does (and doesn’t) need to be communicated about your organization, product, service or idea, the next step is clearly defining the community to which … Continue reading
Posted in media, media relations, newspapers, social media
Elements of ‘media mindshare’: Concise message …
Developing a concise message to deliver your target community can be much more difficult than it might seem. Obviously, in our mediamindshare “formula” … concise message + clearly defined community + most appropriate platform + timely delivery → media mindshare … Continue reading
Posted in media, media relations, news release
Elements of ‘media mindshare’: Why some strategies work … and others don’t!
Speaking of Google (and, with the launch of Google+, who isn’t these days?!), much has been made over the years of Google’s constant fine-tuning and improvement to its patented PageRank link-analysis algorithm, which has become the search-engine industry benchmark for … Continue reading
Posted in media, media relations, news release, social media
