Category Archives: media relations
How general-circulation print journalists find story leads in a Web 2.0 world …
Having recently received via email The 2011 Online Newsroom Survey report from the well-known provider of online newsroom software, TEKGROUP International, I thought I’d take a few moments to share what I digested from the report. TEKGROUP regularly does surveys … Continue reading
Posted in journalism, media, media relations, news release, social media, surveys / reports
Tagged journalism, media, media relations, news release, social media, surveys / reports
Mucking around with Muck Rack, why journalists Tweet and why I follow them
I like Muck Rack. More and more … I started using the site sometime back to identify journalists who Tweet. That, in keeping with my longheld belief that anyone who works in media relations needs to try any avenue to … Continue reading
Posted in journalism, media relations, social media
Tagged journalism, media relations, Muck Rack, PR, social media, Twitter
What Real PR HR Managers Really Want from New PR Hires
Sorry, but couldn’t resist a new headline take on my previous post on What Real Journalists Really Want from Public Relations, but “this just in” … The 2009 Digital Readiness Report: Essential Online Public Relations and Marketing Skills, produced by … Continue reading
Posted in journalism, media relations, surveys / reports
Tagged journalism, media relations, surveys / reports
