Category Archives: news release
Elements of ‘media mindshare’: Concise message …
Developing a concise message to deliver your target community can be much more difficult than it might seem. Obviously, in our mediamindshare “formula” … concise message + clearly defined community + most appropriate platform + timely delivery → media mindshare … Continue reading
Posted in media, media relations, news release
Elements of ‘media mindshare’: Why some strategies work … and others don’t!
Speaking of Google (and, with the launch of Google+, who isn’t these days?!), much has been made over the years of Google’s constant fine-tuning and improvement to its patented PageRank link-analysis algorithm, which has become the search-engine industry benchmark for … Continue reading
Posted in media, media relations, news release, social media
How general-circulation print journalists find story leads in a Web 2.0 world …
Having recently received via email The 2011 Online Newsroom Survey report from the well-known provider of online newsroom software, TEKGROUP International, I thought I’d take a few moments to share what I digested from the report. TEKGROUP regularly does surveys … Continue reading
Posted in journalism, media, media relations, news release, social media, surveys / reports
Tagged journalism, media, media relations, news release, social media, surveys / reports
