Category Archives: newspapers
Elements of ‘media mindshare’: Clearly defined community …
Once there is a concise message, when you’re comfortable that you know what it is that does (and doesn’t) need to be communicated about your organization, product, service or idea, the next step is clearly defining the community to which … Continue reading
Posted in media, media relations, newspapers, social media
Where have all the newspaper journalists gone …
What lesson is there in the recent news that the Gannet newspaper chain plans to lay off about 700 employees across the United States as part of another round of cost-cutting? It’s an ongoing and disturbing story, which we blogged … Continue reading
Posted in journalism, newspapers, social media, social networking
Tagged journalism, newspapers, social media, social networking, tips and tools
When traditional media says it best …
Some media platforms are just so much more apt for communicating in certain ways — and flying across the Atlantic from Europe last week with one of those media platforms at my disposal, I once again had it proven to … Continue reading
Posted in journalism, media, newspapers
Tagged journalism, media, newspapers
